June 3, 2009
Not to be totally taken in by a frickin ad campaign, but I've been totally taken in by Dos Equis' Most Interesting Man in the World. See above. Even better are the 15-second spots where He dispenses wisdom. The Most Interesting Man in the World on the two party system: "The after-party is the one you want to go to." On careers: "find the thing in life that you don't do well, and then don't do that thing."
Slate's ad report card has a good write-up. This is not just the simple frathouse beer=sex and guys getting hit in the junk that sells most beer. This is a high level fantasy, a vision of manliness so cool and over-the-top and yes, interesting my normal ad defenses are stripped bare. I want to hang out with this guy. I want to hear the story of the boat and the beauty queens. I want to be this guy. And I'm feeling the urge to go buy a six-pack of Dos Equis.