Mike Madden shows you how.
The lesson here is no matter how dumb the investment move, if you can get enough morons to make the investment, it makes money. It could be comic books, it could be triple-compounded derivatives. Whatever the thing, if enough people buy it, it goes up in price. The intrinsic value doesn't matter, inflation doesn't matter, the price to earning ratio doesn't matter. All you need are enough dopes with money and you get a price increase.
In this case it's gold, but this trick could work with anything. Just put you ad up on Glenn Beck, tell people X is a great investment and will protect you from the Obama administration.
And then count your money.