Nice little Tapped post on the need for young voter moblization efforts to be about more than "civic virtue, particularly when paired, incomprehensibly, with rappers"
You need to appeal to young people's self-interest. The NRA moblizes gun owners basted on the need to own guns, Senior Citizens vote to protect Social Security, so why is it that young people are told that they should vote because "its the right thing to do" by P.Diddy of all people.
No other group gets lecured on why voting is good for the Country. The rest of American gets told why voting is good for them.