So it turns out that Layer Cake has turned into a huge hit on DVD. And it's all because of me:
No recent film has so outperformed its theatrical box office as Layer Cake. No other film has even come close. The $20 million in American DVD rentals that the film earned is about nine times its theatrical box office in this country. What happened?
Layer Cake is a phenomenon that we're likely to see more of in the future, the word-of-mouth DVD hit.
Well, me and a whole bunch of other people just like me who saw it and passed on a good recommendation. Of course, most people can just pass on a recommendation to two or three people over lunch, while I, with the massive power of my blog behind me, can reach 300% to 400% more people that. I'll try not to let the power go to my head. Check out the rest of Slate on Layer Cake.