Gregg Easterbrook does more than football. He also writes timely takedowns of overblown fearmongering. Check out his thumping of Bird Flu Panic:
All this for a disease that since 2003 has killed 113 people worldwide. During the same span, about 4 million have died worldwide in traffic accidents. The number of these deaths is rising steadily in most nations, with road fatalities on track to become the world's third-leading cause of death—that is, traffic accidents look exactly like a pandemic. Also since 2003, at least 6 million people worldwide have died of diarrheal diseases, with about 1.5 million of those deaths attributed to rotavirus, which has spread in pandemic fashion. Yet the panic button has been pushed only for bird flu. Why?
I still believe that the best solution to bird flu remains "Stay away from any bird you see with a cough."